Adidas Originals are doing well. Very well. The sub-brand has been at the centre of Adidas morphing from a sportswear brand incapable of keeping up with fashion to it becoming arguably the world’s best volume trainer-producer (thanks in no part to the man who now owns Grenson). Those Adidas Superstars many of us craved in our youth? Yup, Tim Little – who has returned Grenson to the forefront of British shoemakin – was the man behind their popularity.
The Originals line manages to blend simplicity (which I am not sorry to keep harking on about. The power of minimalism is extraordinary; why do you think the iPod has been so successful?) with just enough detailing to set them apart from their counterparts. They hold a place in the hearts of many; be it the Gazelles, the Superstars or my personal favourite, the All Whites (a pair of trainers so mysterious and rare I cannot even find a picture of them on the internet).
Oki-Ni are stocking the latest line of Adidas Originals, which is the Military Trail Low; they are deliberately similar to Converse’s venerable Chuck Taylor with the narrow shape and rubber toe-cap, but are distinctly Adidas. My personal preference is the brown colourway, if only for the cream toe cap on a shoe where many lesser brands would have chosen white.
Get them early, because if I have learnt anything about Adidas Originals, it is that they rarely hang about.